Unfiltered

  • Behind the Work

Why the PDF Property Brochure Is Dead (And How Kerb Replaces It)

Downloadable PDF brochures create clunky customer journeys, fail on mobile screens, and provide zero buyer analytics. Kerb is a digital brochure platform built by DCTR that gives housebuilders live plot management, interactive site plans, rich analytics, and bespoke digital kerb appeal without heavy file downloads.

  • Behind the Work

The Death of the Per View CGI Model: Why We Created AI Content Days

Buying architectural renders on a rigid per view basis restricts asset libraries and inflates launch budgets. By combining 3D base models or client photos with generative AI during structured Content Days, studios can generate complete lifestyle photography and video shoots featuring custom persona matched models without physical photoshoot costs.

Let's build belief together

Whether a rebrand, a CGI project or launching an entire development - belief comes first. Let's make people want it, before they walk it.