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Our Belief

The woods are burning. In 2025, off-plan sales hit a 13-year low, 60% of people say they would never buy a new build, and consumers are now paying to actively avoid advertising altogether.

Things need to change.

Property marketing didn't lose belief by accident.

It was lost through repetition, automation and treating houses like units not homes.

We exist to challenge the status quo by creating visuals, design and brands that make new homes feel fresh, human and worth believing in again.

Let's see the team
team

Who believes in us

We work with large and SME housebuilders, discerning estate agents, retirement homes, student accommodation providers and interior designers - as well as anyone shaping experiences across property, interiors, hospitality & attractions.

And a few job titles we are still trying to understand

I want to be added to that list

Our craft

01

Strategy

How we do it.

We don’t start with CGI, brochures or websites. We start with belief.

Every place has something worth believing in - a story, a feeling, a reason it should exist. Our job is to uncover it, shape it and turn it into a clear creative system that everything else hangs from.

That way, every image, word and digital experience pulls in the same direction.
That's why we call it the Belief Frameworkâ„¢

02

Brand & Design

Adding depth to design

Brand gives belief a visual.

From housebuilders to individual developments, we shape clear propositions and turn them into creative systems that define how a place is named, spoken about, designed and experienced.

So brand, visuals, digital and marketing always pull in the same direction — and nothing feels cosmetic or forced.

03

CGI & Ai Visuals

CGI isn't a production line

Our visual team includes interior designers, architectural artists and storytellers who understand how spaces are meant to feel, not just how they’re meant to look. That’s why our work has warmth, life and detail.

We’re also open about using AI where it makes sense. We’ve invested heavily in training and tools because the future of visualisation isn’t man versus machine - it’s creativity amplified by it.

Two ways to work with us:

For developments that need defined views, we work in a familiar way - briefing, view selection and delivery of high-end stills, with or without people, ready for brochures, hoardings and portals.

Our newer model flips the traditional approach on its head. Instead of ordering individual views, you give us the plans and within an agreed time and budget we create a complete suite of content.

CGI, models shoots, animation, cinemagraphs and social-ready assets - all designed to work across a campaign, not just sit on a carousel on a property portal.

It’s more flexible, more creative and far better suited to how homes are actually sold today.

Apps & Digital Experiences

Digital should not feel like an afterthought. We create apps, websites and campaigns that extend the brand into interactive spaces, helping people understand a place before it exists and believe in it before they buy.

Kerb: time to wave good bye to the PDF

Kerb: time to wave good bye to the PDF

Kerb is a headless, mobile-first platform built for showcasing unbuilt places.
It turns CGIs, plans and stories into interactive, trackable experiences people actually want to explore, whether they are on a phone, in a sales suite or at home.
Instead of sending a PDF, you give buyers a living digital place, with insight into what they care about, not just what they click.

See one in action

Marketing Suite Interactives

Marketing Suite Interactives

Give me a demo

Guided Tours

Guided Tours

Give me a demo

Websites

Kerb: time to wave good bye to the PDF

Kerb: time to wave good bye to the PDF

Kerb is a headless, mobile-first platform built for showcasing unbuilt places.
It turns CGIs, plans and stories into interactive, trackable experiences people actually want to explore, whether they are on a phone, in a sales suite or at home.
Instead of sending a PDF, you give buyers a living digital place, with insight into what they care about, not just what they click.

See one in action

Marketing Suite Interactives

Marketing Suite Interactives

Give me a demo

Guided Tours

Guided Tours

Give me a demo

Websites

We start with belief, not assets

Every project begins with a clear story about why a place should exist, before a single CGI or brochure is made.

Brand, visuals and digital under one roof

No handovers, no dilution, everything comes from one creative system.

We’re as fluent in AI as we are in design

Government-backed training, cutting-edge tools and human creative judgement working together.

We don't just talk about creativity, it is our culture

In 2025 we launched BRCK Live, the first London event created to celebrate and challenge creativity in property marketing.

Been around the block

2026 marks ten years of building brands, visuals and belief in some of the most competitive parts of the property market.

A hungry, switched-on team

Designers, storytellers and technologists who love what they do and bring it to every project.

Built for partnerships, not volume

We choose projects we care about, not just ones we can fit into a schedule.

Our boss wears Crocs

It hasn’t affected the work. Yet...

We are different.

Whether a rebrand, a CGI project or launching an entire development - belief comes first. Let's make people want it, before they walk it.

They love us

"Their work captures everything that makes The 1840, St George's Gardens so special. A big shoutout to the team at DCTR - working with you on this has been an absolute pleasure!"

Maisie McGuire

City & Country

"We just love what you do"

Tom Banks

JTRE

"These viewing-to-let conversion rates reflect the quality of your marketing assets and the calibre of prospective tenants generated through your campaigns."

Tim Gridley

Thameswey, part of Woking Borough Council

"Working with DCTR has been an all-round excellent experience. Their team combined creativity, technical expertise, and attention to detail to deliver a service that perfectly matched my vision."

Nick Craven

MNML, part of Frischmann Group

"From concept to reality, DCTR delivered nothing short of creative genius and outside-the-box thinking"

Aimee Beard

Blocc

"What I love most about working with DCTR is not simply their creativity (which they bring in abundance), but the passion, skill and teamwork that backs it all up. They are a dream to work with. I feel listened to at every stage. I'm so glad we found DCTR and I look forward to working them for years to come."

Tim Hill

Keyzapp

"There appears to be no end to DCTR's talent"

Alex Leigh

Savills

"I am really impressed with the work DCTR do for us."

Lee Quirke

Sage Homes

Let's put out that damn fire!

Whether a rebrand, a CGI project or launching an entire development - belief comes first. Let's make people want it, before they walk it.