How do you make retirement living feel anything but old-fashioned?

Old Fashioned

Brand

Print Design

For Blocc Interiors, we created Old-Fashioned: a bold B2B campaign that began as a newspaper and grew into a platform for all thought-leadership and marketing in retirement living design.

The paper challenged perceptions of ageing and celebrated Blocc’s creativity through a fresh, editorial approach, turning stereotypes on their head and giving the brand a voice that felt confident, cultured and unforgettable.

Client

Blocc Interiors

Services

Brand Identity

Copy Writing

Brand Strategy

Art Direction

The Idea

We took inspiration from fashion, culture and print editorials to create Old-Fashioned - a publication that mixed timeless design with modern storytelling. The name flipped expectations, reclaiming a phrase often seen as outdated and turning it into a statement of pride. Each page combined trend insights, bold photography and provocative headlines - designed to catch eyes, start conversations and reframe what retirement living can look like. The paper was printed and posted to key decision makers.

“From concept to reality, DCTR delivered nothing short of creative genius - helping us to make a bold statement in our industry.”

Aimee Beard – Marketing Manager, Blocc