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How do you target the younger demographic through interior design?

Lightmakers

CGI

For Barratt London, we created two immersive VR tours for Lightmakers - their new East London development - giving prospective buyers the chance to explore their future home online.

Our role went beyond architectural accuracy and faithful specification; we brought the spaces to life through interior design tailored to a younger demographic, blending realism with style to create apartments that feel both aspirational and attainable.

Client

Barratt London

Services

CGI

Art Direction

VR Tours

We pushed creativity through bold interior design choices, using colour, feature walls, bespoke accessories and striking artwork to inject character and energy into each space.

Creating the VR tours also gave us the opportunity to craft a series of lifestyle-led CGI stills, capturing the emotion, atmosphere and desire of what it truly feels like to live at Lightmakers.