Trying to find Doctor Photo?
It's over here nowHow do you do justice to a special new neighbourhood, shaped by the legacy of Blenheim Palace?
Hill Rise
Blenheim Estate Homes is part of the Blenheim Palace legacy, creating landmark developments rooted in the history of Woodstock.
Following a competitive pitch, we were appointed to build belief for a landmark neighbourhood, settled on the estate of the UNESCO World Heritage site, Blenheim Palace.
Our work was built on a single truth: life in natural balance. We looked beyond traditional property marketing to find the Sunday morning feeling. That rare sense of calm and invisible truth that makes life feel calm, content and balanced.
Inspired by the Swedish idea of Lagom, we created a visual identity that celebrates the beauty of 'just enough', shaping everything from the brand to atmospheric CGI, interactive experiences and more.
Most importantly, every touchpoint was crafted to feel as considered as the homes themselves.
Client
Blenheim Estate Homes
Services
Brand Identity
Brand Strategy
CGI
Art Direction
Web Design
Digital Design
Signage
Copy Writing
Visualisation
Interactive
We applied the DCTR belief system to every layer of the journey. Authenticity was not a goal but a requirement. This truth pulled through from the strategic foundations, across print, signage and the digital world.
Our interactive, for example, allows for a quiet exploration of the site, not hurried, cluttered or overwhelming. Our socials do not push. They tell a story of legacy, emotion and future feeling. From belief strategy and atmospheric CGI to motion and digital storytelling every asset was designed to make the feeling of balance permanent.
"Sometimes I have loved the peacefulness of an ordinary Sunday. It is like standing in a newly planted garden after a warm rain. You can feel the silent and invisible life."
Marilynne Robinson
