When Hill Group needed to inject fresh momentum into Canalside Quarter at Oxford North, we bypassed generic show-home walkthroughs to confront the specific barriers stalling local buyers across two buyer personas.

Combining first-person GoPro angles, cinematic drone sweeps, and subtle AI-assisted post-production, we delivered three hyper-targeted films that flipped property disclaimers into the punchline.

For apartment buyers we focussed on the commute to Oxford city centre via a scenic 14-minute cycle down the canal (*subject to duck traffic), and for family luxury villa hunters we proved that their view is open countryside, not a neighbour's wall (*house included).